This course is designed for aspiring student athletes who want to deepen their understanding of the complex world of sports entrepreneurship. It offers an in-depth examination of key business concepts, focusing on name, image, and likeness (NIL) rights, collegiate athlete recruiting, and the role of sports agents in the rapidly changing landscape of amateur and professional sports. Ideal for high school athletes preparing for collegiate sports, this course also explores potential career pathways in the sports industry, encompassing athlete representation, marketing, sponsorships, and business development.